SeaTac, Washington (Jan. 23, 2020) — Not-for-profit, cooperative credit unions operate to serve the people and businesses of Main Street, not shareholders on Wall Street. Those who join credit unions become member-owners, which means they get to keep their money where it belongs – in their wallets.
Consumers across the nation are choosing credit unions as their financial partners because they see the difference in service and savings. But for many, there are misconceptions about credit union membership. Some believe they can’t join because they don’t meet a membership requirement. Others fear it’s difficult to access funds while traveling, or that mobile banking, for example, won’t be available to them. All of these misconceptions couldn’t be further from the truth.
The credit union consumer consideration campaign, Open Your Eyes to a Credit Union®, dispels these myths. Earlier this month, the cooperative campaign – funded by Northwest credit unions – launched in the Northwest, joining 18 other regions across the country.
“Consumers are ready for a change,” said Danielle Sittu, Northwest Credit Union Association SVP of Marketing and Communications. “They want a financial partner that makes them the number-one priority. Anyone can join a credit union. In the Northwest, the credit union industry is robust and growing stronger every day.”
Consumers across Idaho, Oregon, and Washington are now beginning to see the campaign’s bold, black-and-white digital ads on Facebook and Instagram telling them about the credit union difference. They’re also watching high-energy videos on YouTube that urge them to take their money to the next level. The ads guide consumers to YourMoneyFurther.com, a website that educates them on the benefits of membership and helps them locate a nearby credit union.
As of last month, 9.2 million people have seen the ads on social media and 28.2 million have watched videos on YouTube, with more than 426 million total impressions. And the buzz is only growing.
“The interaction we’re seeing from across the United States is impressive,” Sittu said. “We’re proud of our strong Credit Union Movement here in the Northwest, where cooperative values are held in high regard. And we are so excited to share, with consumers, why and how credit unions are the better financial services choice.”
The Northwest Credit Union Association is the trade association representing more than 175 not-for-profit, cooperative credit unions in Idaho, Oregon, and Washington, and their 7.3 million consumer members. Those members are served by a professional workforce of 18,700 professionals. According to an independent analysis by economists at ECONorthwest, Northwest credit unions drove a positive economic impact of $7.8 billion last year. For information on how to join a credit union, please visit: https://yourmoneyfurther.com
January 23, 2020
FOR IMMEDIATE RELEASE
Vancouver, WA – The M.J. Murdock Charitable Trust celebrated the 30th anniversary of Partners in Science this week at the professional development program’s annual conference.
Partners in Science is a unique opportunity for high school science educators from around the Pacific Northwest to work one-on-one with a mentor conducting cutting-edge science research in an academic lab, a lab associated with another nonprofit institution or a national lab. Participants spend two summers in this environment, bringing their experiences back to their classrooms during the school year to help facilitate hands-on research to inspire and engage students from all backgrounds.
“Our benefactor, Jack Murdock, believed strongly in the power of hands-on research to inspire learning and spark innovation, particularly in the areas of STEM subjects that are so critical in our modern world,” said Dr. Moses Lee, senior program director for scientific research and enrichment programs, M.J. Murdock Charitable Trust. “We hear from educators regularly that this type of professional development opportunity is incredibly valuable in helping grow and enrich their teaching experience. We are grateful to play a small role in supporting educators in all communities across the Pacific Northwest.”
Partners in Science
Since it was founded in 1990, nearly 600 teachers from public and private high schools in Alaska, Idaho, Montana, Oregon and Washington have had the opportunity to grow their professional experience by collaborating on science research with researcher mentors through the Partners in Science program. Nearly 340 educators have returned for an additional session and continued mentorship.
Participation in the two-year program is funded entirely through a Murdock Trust grant. In addition to the two-year mentorship program, participants also attend an annual conference, where they have the opportunity to present their work to their peers. Following the original grant, partners can apply for a two-year supplemental grant to translate their research experiences back to their classroom; thus, directly transforming their habits of teaching and student learning.
“Science can’t just be taught with a text book and lecture notes. Teachers and students need to have an opportunity to see how the work comes to life in real-world scenarios,” said Kim Newman, program director, M.J. Murdock Charitable Trust. Newman oversees the Partners in Science program and was a former participant when she was a biology and technology teacher at Camas High School. She notes that the impact of Partners in Science can be felt both by students and by the participants themselves.
“Many of our educators report feeling an increased confidence in their teaching after completing the program,” Newman added. “But we also see it in the classroom. Many Partners alumni transition from a ‘recipe’ style of lesson planning—where students are told to follow specific steps that will lead to a specific result—to an inquiry- based lesson plan, where students are given an opportunity to experiment with no defined path and the opportunity to hypothesize and discover the outcome themselves.”
As part of the Partners in Science 30-year anniversary, the Murdock Trust introduced the new Murdock Exemplary Teacher-Researcher Award (META), honoring outstanding service by a Partners participant. This year’s winner, Dr. Jason Niedermeyer, is a biology teacher at South Salem High School and adjunct professor at Western Oregon University.
“Dr. Niedermeyer is the definition of what the Partners in Science program is about as he is regularly praised by faculty and students for finding ways to bring science to life and get his students excited about research,” said Newman. “We are so pleased we can honor his outstanding work at this year’s conference and that we will be able to recognize more educators at future conferences.”
META includes an $8,000 cash award that is shared between the recipient and their school to support future, hands-on research opportunities.
For more information on the Partners in Science Program, please visit our website murdocktrust.org.
About M. J. Murdock Charitable Trust
The Murdock Trust, created by the will of the late Melvin J. (Jack) Murdock, provides grants to organizations in five states of the Pacific Northwest—Alaska, Idaho, Montana, Oregon and Washington—that seek to strengthen the region’s educational, spiritual and cultural base in creative and sustainable ways. Since its inception in 1975, the Trust has awarded more than 6,800 grants totaling more than $1 billion. For more information, find the Murdock Trust on Twitter, Facebook, LinkedIn, Instagram, YouTube and on our website.